Imagine your first day of college. You were young, probably 18 or 19. You were someone who was ambitious and you wanted to conquer the world. You wanted to find comrades who you could study with, play games with, and most importantly, people you could hang out with.
What did you do?
You probably spoke to people in your classes, attended some of the booths at orientation, and hung out with people in the recreational center to get the latest scoop on what the coolest thing to do was.
Maybe you wanted to get involved on campus and you joined multiple clubs to go to all those super cool events like you see in the movies.
Were those events cool? Did people go to those events? How did you know about them?
The reality is, things change on a whim. Sometimes there is a really cool event that everybody is talking about, and you think it’s going to be awesome, and then you attend, and nobody is there.
Everyone is talking about the new wicked water balloon fight on campus, and you see that there is a facebook group with 500 people saying that they are going to attend the event.
That sounds legit right? It’s going to be a great time, and everyone is going to be loving it!
What happens when reality hits?
You get your swimming suit on, put your clothes on, and you drive out to the event. You expect at least 10% of the people to show up. 500 people x 10% = 50 people.
That would have been a fun event right?
The reality is, maybe 3–8 people actually show up. But the idea was a good idea, the idea seemed really fun, it seemed really intriguing! Why isn’t anyone coming through?
Let’s think about this for a moment.
People typically only go to events if their friends are going. If one popular friend says that things have changed last minute, then they simply don’t go.
All the primary friends of the individual don’t go. Consequently, the secondary friends wonder if they should go or not, because their friend’s friends are not going.
They become indecisive and decide not to go, because they don’t know anyone that is going. Hence, reality hits, and what was suppose to be 500 people, actually turns out to be 3–8 people.
Eventually, some dorm students see the event going, and they stop and watch. They ask if the event is FREE, and if it is, they go to their dorm, get changed, and come back.
If this happens, the event may have 10–15 people, and become a “success”.
Most events aren’t this successful, you call everybody out, post things on meetup.com, eventbrite.com, post flyers around the campus, and you work really hard on marketing the event. You even spend money on advertising the event, and the results are futile.
Your return on investment does not pay off.
How do you solve this problem?
It’s simple, generate hype, and give people the ability to access it with the click of 1 button.
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