If you’re looking to grow your business sustainably with a low CAC, join us at AreaHype.
Contact us today for more info!
Kim Kardashian, reality TV star and entrepreneur is putting her finger in the cookie jar!
She is joining in on the action with her new venture firm SKKY partners.Teaming up with Jay Sammons, a former Carlyle Group partner.
Yes! They are going to be Co-Founders / Co-Managing Directors!
Their thesis primarily focuses on: entertainment, consumer products, hospitality, luxury, and digital commerce.
This is great to hear, but deep down, how do you actually attract their attention?
It’s 2022 and investor sentiment has drastically dropped due to post-pandemic collateral damage, a crash in the crypto market, and the cascading repositioning of stock portfolios.
You’ve probably been told no over 100 times this year. If you haven’t been told no, you aren’t working hard enough to fundraise.
Don’t worry, it’s part of the process.
Why are they rejecting you? Why are they saying no? Why is it so damn hard to fundraise in 2022? Isn’t there a ton of dry powder? How do some founders raise millions of dollars without a product?
The answer is simple. “Make something people want.”
— Paul Graham Co-Founder of Y-Combinator.
Guess what? There are tons of duplicate ideas out there, it’s almost 2023, and most of the solutions we need to propel society forward have already been created.
This leads to over-saturation, a distaste for ideas that are too similar to one another. It’s very rare to be 100% unique and unlike anything out there, because we naturally learn from other people’s mistakes and build something better.
How do you stand out?
Outside of a really great idea, you need to be sustainable. Investors don’t want to risk a ton of money on something that might work. They want to be pretty damn sure that something will work.
Simple put, you need to de-risk the investor.
This is easily done by having a low customer acquisition cost (CAC).
Why are you burning so much money trying to get customers to figure out who the hell you are?
Think about it, what the hell are you doing spending $3000+ a month on ads that lead to less than 1% conversion? Is this sustainable?
Let’s do the math, You pay $3000 to potentially get 5,000 more views?
You convert 1% of them, or 5000 x 0.01 = 50 new customers.
In order to break even, you need to make at least $100 on average per new customer. Can you do that month over month? Some people can, some people can’t.
Most of us can’t.
The system is designed to make you believe that you can obtain more customers if you keep throwing more and more money into ads.
Let’s think about that.
Take the risk, and throw more money to hope that you don’t have overlapping views of previous customers. Hope that you can maintain your growth.
If you ask any successful investor, hope doesn’t pay the bills. Results do.
So hope doesn’t mean jack when you are burning more money to try and make it. This is why a lot of startups fail.
The solution is simple: grow sustainably by reducing your CAC and becoming profitable sooner. Make sure you can get money in the bank, and make sure you aren’t just burning it on hope.
This will significantly de-risk your prospective investor, and make it easier for you to raise capital.
Think about it, wouldn’t you want to spend less money to make more money? If you tell an investor that you make more money and spend less to acquire a customer than your competitors, it’s a no-brainer!
We figured out a way to do this at AreaHype.
Currently, all forms of marketing and advertising charge businesses upfront for high CAC and little hope.
Marketing Secret: working with creators delivers the best conversion rates. Unfortunately, the platforms they use still rely on legacy technology which charges businesses upfront.
We figured out a sustainable way to deliver GUARANTEED results before businesses pay with our 1-click routing and checkout.
Skip the BS, stop wasting money, and don’t pay for hope. Pay for results.
Sign up for our waitlist today.
We will drastically reduce your CAC while helping you grow sustainably.
“Get paid to live life!”
Ken Ma — CEO | Co-Founder of AreaHype
https://medium.com/@HypeKen/how-to-get-1-better-at-closing-investors-when-fundraising-fd8f09a2298b
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I want to point out, I am not a registered investment adviser or broker/dealer. I am a highly profitable options trader who has been successful time after time, and I have changed the lives of many people through the art of trading on the stock market.
– Ken
